Starda GEO
PROJECT SHOWCASE
Case Study
Beantown Audio Rentals: Generative Engine Optimization (GEO) in Action
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Client
Beantown Audio
Industry
Local AV Rental
Focus
AI Visibility
Timeline
4 Months
The Challenge: Invisibility in the Generative Search Era
Beantown Audio Rentals, a trusted local provider of AV equipment rentals in the Boston area, was losing visibility. When users asked high-intent questions like *"Who is the most reliable vendor for LED wall rentals in Boston?"* Google's AI Overviews and other answer engines (like ChatGPT) often cited large national platforms, resulting in lost authority and missed leads.
The Starda Solution: Generative Engine Optimization (GEO)
Starda implemented a targeted GEO strategy across three key pillars to make Beantown Audio Rentals' content machine-readable and highly citable. The focus shifted from gaining a #1 link to becoming the definitive, cited answer in the AI Overview.
| GEO Pillar | Focus Area | Starda Action Taken |
|---|---|---|
| AI Optimization (AIO) | Technical Trust & Data Structure | Implemented LocalBusiness and Product Schema Markup, specifically marking the local service area to boost technical trustworthiness. |
| Answer Engine Optimization (AEO) | Content Authority & Citation Engineering | Created **"Authority Assets"** (unique guides, data) targeting specific customer questions and formatted content for direct quotation by LLMs. |
| Search Experience Optimization (SXO) | Validation & Conversion | Optimized mobile load speed and simplified conversion paths, reinforcing the AI’s trust in the brand for future citations. |
The Impact: Winning the AI Citation
GEO Impact Metrics (Percentage Increase)
+180%
AI Citation Frequency
Became the #1 cited source in AI Overviews.
+42%
Qualified Traffic
Increase in direct-to-quote-form traffic.
+15%
Brand Authority (E-E-A-T)
Average increase in organic traffic volume.
"Before Starda, we were just hoping Google would find us. Now, we are the **answer** the AI gives. The traffic is higher quality, and we’re seeing quotes come in from clients who specifically mention they found us because we were listed as the 'source' for the equipment they needed. This is the future of marketing."
— Luv, Beantown Audio Rentals
